Open the Box: Inside George Kiel’s Sneaker-Themed Kick & Roll Classic 3-On-3 Basketball Event – Video

Every year, our CEO, George Kiel, hosts the biggest sneaker-themed basketball event in the USA called the Kick & Roll Classic 3-on-3 Basketball Event. The event’s focus is to raise awareness for colon cancer, a disease that took Kiel’s mom, and encourage people to get active, seeing that physical inactivity is one of the risk factors of colon cancer. Each year, participants and attendees show up in some of the craziest footwear all for the Kiel Colon Cancer Foundation cause. Check out a behind-the-scenes recap of what went down at this past weekend’s event.