Taylor Swift is Making Original Content for AT&T
It seems as if anything Taylor Swift touches turns to gold.
Telecommunications conglomerate AT&T is definitely hoping so after they announced a new partnership with the mega-superstar. The partnership will be called Taylor Swift Now, and AT&T and DirectTV customers will receive exclusive content and footage from her last album, 1989. Users will be able to watch 13 episodes that feature some behind-the-scenes footage and commentary from Swift. The content is due to launch in the coming weeks.
.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/mRqMtCGXD4
— AT&T (@ATT) November 28, 2016
The 26-year-old singer already has a successful partnership with Apple and Apple Music. The pair has produced some interesting content with the latest featuring Drake in the gym working on those gains, or not so much.
No mercy this year. LET’S GET IT.@Drake @taylorswift13#AMAs #DrakevsBenchPress https://t.co/jOT9o5HK28 pic.twitter.com/uL1gbg2Ycz
— Apple Music (@AppleMusic) November 21, 2016
