Snapchat Teams with A&E for Exclusive Series
It’s hard to remember a time when we weren’t using the front-facing camera of our smart phones to capture moments in our lives complete with face swaps and dog filters or recording our entire weekends in 10-second intervals and adding them to our “story” just to make sure all our friends knew what happened. Was there ever a time when SnapChat was not the go to social media app for sharing quick clips of your daily life? In 2017, SnapChat is looking to become much more than just another application, delivering pictures and videos.
Riding the wave of offering television shows on the apps platform, SnapChat is set to debut its first original series this April entitled “Second Chance.” In a partnership with A&E Networks’ in-house production company, 45th & Dean, the SnapChat-only series will give exes a chance to come together and discuss their relationship by putting any and all issues on the table in hopes of reconciliation. The series will have eight weekly episodes and be available for users in the US, UK, Canada and Australia. Unlike other videos and content put out on the app, these episodes will not disappear after 24 hours, giving viewers the chance to catch multiple episodes in a row if desired.
SnapChat is no stranger to giving users the television experience on the app, having content partnerships with various other networks, including ABC, E!, ESPN and BBC; however, each of the shows they feature in partnership with those networks are adaptations of already existing programs. Having the ability to watch shows via your mobile device is not new, but start-up app companies creating, producing and streaming their own original series is definitely something unprecedented.
With SnapChat being one of the first to dive into this area of content, can we expect other social media apps to follow suit? With the success of original series on NetFlix, it only seemed like a matter of time before one of the bigger social media apps took the chance to give users a series, giving content creators another outlet to get their ideas/creations out to the masses.
Source: CNBC
