Sandy Hook Promise Produces Powerful PSA About Gun Violence
Sandy Hook Promise, a national non-profit organization founded and led by several family members whose loved ones were killed at Sandy Hook Elementary School four years ago, might have the most powerful PSA of the year on its hands.
Evan, a typical student and the main character in the ad, is followed around school, as he prepares for the end of the school year. Meanwhile, another student – in the background of Evan’s scenes – indiscreetly flaunts several warning signs of violent behavior. The PSA is meant to make viewers aware of how brewing violence can be overlooked.
“We wanted to create an impactful visual to show that violence is preventable if you know the signs. Many people are unaware of that there are specific signs that people give off that can indicate a violent act is imminent,” Nicole Hockley, co-founder and managing director of Sandy Hook Promise, told CNN. Her first-grade son, Dylan, died in the Sandy Hook massacre.
Sandy Hook Promise methodically waited to unveil this PSA during the holiday season. With most people spending time with their families in the upcoming weeks, they thought it could be the perfect piece of content to spark important conversations about how to prevent violence together.
Is this the best and most impactful PSA of the year? Let us know your thoughts.
About the Sandy Hook Shooting: In Newtown, Connecticut on December 14, 2012, Adam Lanza murdered 20 children and six adults at Sandy Hook Elementary School, in what turned out to be one of the worst mass shootings in US history. Lanza also killed his mother at their home before committing suicide.
