NBA Debuts New Font at Summer League
The NBA has decided to slim its look this summer with a new font on all its logos. According to a tweet from ESPN Sports Business Writer Darren Rovell, the update will be released Friday at Summer League.
The NBA has refreshed the font on its logos. Debuts today at Summer League pic.twitter.com/ktyvTT6Cn1
— Darren Rovell (@darrenrovell) July 7, 2017
As you can see in the image above, this new font is taller and thinner, making the letters more distinct and easier to read. This new type also matches the towering, rectangular design of its silhouette mark. It also appears the red and blue have become bolder and a shade darker.
The original NBA logo was created in 1969 by photographer and designer Alan Seigel. According to the Siegel+Gale website,
“Siegel pored through the photo archives of Sport magazine, where a particular photo of All-Star Jerry West grabbed his attention—it was dynamic, vertical and captured the essence of the game. In just an hour, Siegel and his founding partner, Bob Gale turned West’s silhouette into a white shape in motion, with red and blue halves that mirrored the treatment of the MLB logo. With the letters “NBA” at the bottom, the abbreviation took hold in the public’s consciousness.”
For almost 50 years the design has proven to be timeless, becoming one of the most recognizable logos in America. The classic red, white and blue design now generates over $3 billion per year in licensing, and soon we’ll start seeing its new look on all NBA branding, including merchandise, websites and other media.
How do you like the update? Let us know in the comments below!
