Open the Box: Shhh…This Sneaker Store’s Silent Auction You Didn’t Know About

Los Angeles is filled with some of the most heralded sneaker shops in the world, namely Flight Club, Sportie LA, UNDFTD and a slew of others. Yet, one retail spot, Zero’s, located on the often-busy Melrose Avenue, is untapped, untouched and one of the most unique stores in the SoCal area. Equipped with an every-Sunday silent auction of must-have apparel, Zero’s takes an unprecedented approach to consumer relationship. In our latest edition of “Open the Box,” host George Kiel links with the founder of Zero’s on a Sunday afternoon for the supreme silent action an overall look inside Zero’s World.

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