The 7 Best Social Media ‘Challenges’ of All Time

Cinnamon Challenge

The Cinnamon Challenge is a viral food challenge that involves people recording themselves, eating a spoonful of ground cinnamon in under 60 seconds without drinking anything. The challenge, similar to the Kylie Jenner ‘Lip Challenge,’ was met with scrutiny due to health risks of the mouth and throat from swallowing cinnamon. The challenge has been around for about 15 years but peaked in 2012 and then again in 2014. The challenge has been done by various athletes and celebrities and has been included in television shows and reality game shows. This challenge was mainly posted through YouTube and Facebook.